"What many of those in higher ed fail to realize is that as college has become more expensive, parents and students increasingly view a bachelor’s degree as a transaction. For many, education for education’s sake no longer cuts it. That doesn’t mean students shouldn’t major in French literature or philosophy, or anthropology, but institutions need to do better at connecting such academic programs to lifetime employment prospects. Otherwise, it’s going to be almost impossible to get students and parents to pay $200,000 for a four-year undergraduate degree."
